Privacy Policy
We respect your privacy and handle your information with the same integrity we bring to every job — straightforward, transparent, and no surprises.
First Priority Disposal ("Company," "we," "us," or "our") operates in Hampton Roads, Virginia providing roll-off dumpster rental and junk removal services. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, call us, or use our services.
Please read this policy carefully. By using our website or services, you agree to the terms described here. If you do not agree, please do not use our website or services.
⚡ Plain-English Summary: We collect only what we need to serve you. We never sell your personal information. We use your data to schedule your service, communicate with you, and improve our business — nothing more.
Information We Collect
When you contact us for a quote, schedule a rental, or reach out by phone, text, email, or our website form, we may collect:
- Full name
- Phone number (call or text)
- Email address
- Service address or delivery location
- Project details (type of debris, dumpster size needed, timeline)
- Payment information (processed securely — we do not store raw card data)
- Military or first-responder status (if you choose to share for discount eligibility)
When you visit our website, we may automatically collect limited technical information, including:
- IP address and approximate geographic location
- Browser type and operating system
- Pages visited and time spent on site
- Referring URL (how you found us)
- Device type (desktop, mobile, tablet)
We may receive information from third-party platforms such as Google Business, review sites, or referral partners — for example, when you request a quote through a partner directory or leave a review.
How We Use Your Information
We use the information we collect solely to operate and improve our services:
- Scheduling & delivery: To confirm your rental, coordinate delivery and pickup, and send driver notifications by text or call
- Quoting & billing: To provide accurate pricing and process payment for your rental
- Customer communication: To respond to your questions, confirm bookings, and follow up after service
- Service improvement: To understand how customers find us and how we can serve Hampton Roads better
- Discount verification: To apply military or first-responder discounts when applicable
- Legal compliance: To comply with applicable Virginia and federal laws and regulations
- Safety & dispute resolution: To protect our drivers, customers, and property in the event of a dispute
📵 We do not use your information for automated profiling, behavioral advertising, or sale to data brokers. We are a small, local, veteran-owned business — your data stays with us and is used only to serve you.
Information Sharing & SMS Messaging
We do not sell, rent, or trade your personal information to third parties. We share information only in the following limited circumstances:
Service ProvidersWe work with a small number of trusted vendors who help us run our business — for example, payment processors, scheduling software, and SMS notification services. These partners are contractually required to protect your data and use it only to provide services on our behalf.
SMS Text Messaging ProgramNo sharing of phone data. Phone numbers and messaging data collected through our SMS program are not sold to third parties.
What we collect it for. First Priority Disposal collects phone numbers for the purpose of sending SMS messages related to your service, including:
- Booking and appointment confirmations
- Delivery and pickup scheduling updates
- Driver en-route and arrival notifications
- Customer service follow-ups
- Promotional offers or discount reminders (only if you have opted in to receive them)
How we protect your data. Customer phone numbers and messaging data are stored securely in our encrypted scheduling and communication systems and are accessed only by authorized First Priority Disposal personnel. We do not share this data with unrelated third parties for marketing or promotional purposes under any circumstance.
Requesting deletion. You may request that we delete your phone number and associated messaging data at any time by contacting us at dispatch@firstprioritydisposal.com or 757-250-7985, subject to any records we are legally required to retain (e.g., billing history).
Message and data rates may apply. Message frequency varies.
We may disclose information if required by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect the rights, property, or safety of First Priority Disposal, our customers, or the public.
Business TransfersIn the unlikely event of a merger, acquisition, or sale of all or part of our business, customer information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website before your information is transferred and subject to a different privacy policy.
🤝 Our commitment: As a veteran-owned family business, we treat your information with the same trust and respect you extend to us when you invite us onto your property.
Data Security
We implement appropriate administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include:
- Encrypted communications (HTTPS) on our website
- Secure, PCI-compliant payment processing — we never store your raw card numbers
- Limited employee access to customer records on a need-to-know basis
- Regular review of our data handling practices
No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you believe your information has been compromised, please contact us immediately at dispatch@firstprioritydisposal.com or 757-250-7985.
Cookies & Tracking Technologies
Our website may use cookies and similar tracking technologies to enhance your browsing experience and understand how visitors use our site. Here is what we use and why:
Essential CookiesRequired for the website to function properly (e.g., form submission, page navigation). These cannot be disabled.
Analytics CookiesWe may use Google Analytics or similar tools to understand how visitors find and use our site — for example, which pages are most visited or how customers arrive at our quote form. This data is aggregated and not tied to individual identities.
Your ChoicesYou can control or disable cookies through your browser settings. Note that disabling cookies may affect certain website features. Most browsers also allow you to set preferences about third-party cookies specifically.
📊 We do not use cookies for retargeting ads or cross-site behavioral tracking. Our website analytics are used only to improve your experience on firstprioritydisposal.com.
Your Rights & Choices
You have the following rights regarding your personal information. To exercise any of these rights, contact us at dispatch@firstprioritydisposal.com or 757-250-7985.
- Access: You may request a copy of the personal information we hold about you
- Correction: You may ask us to correct inaccurate or incomplete information
- Deletion: You may request that we delete your personal information, subject to legal retention obligations (e.g., billing records)
- Opt-out of communications: You may opt out of non-essential marketing texts or emails at any time by replying STOP to a text or unsubscribing from an email. Service-related communications (booking confirmations, driver notifications) are necessary for your rental and cannot be disabled during an active order
- Data portability: You may request your data in a portable format
You can opt out of SMS messages at any time by replying STOP to unsubscribe.
For assistance with SMS messages, reply HELP for assistance.
Message and data rates may apply. Message frequency varies.
We will respond to all verifiable requests within 30 days. We will not discriminate against you for exercising any of these rights.
Virginia Consumer Data Protection Act (VCDPA)As a Virginia-based company, we comply with the Virginia Consumer Data Protection Act. Virginia residents have specific rights including the right to access, correct, delete, and opt out of the sale of personal data. We do not sell personal data, and we do not use personal data for targeted advertising or profiling that produces significant legal effects.
Children's Privacy
Our services are intended for individuals 18 years of age and older. We do not knowingly collect personal information from children under the age of 13. If we learn that we have inadvertently collected information from a child under 13, we will delete it promptly.
If you believe we have collected information from a minor, please contact us immediately at dispatch@firstprioritydisposal.com.
Third-Party Links
Our website may contain links to third-party websites such as Google Maps, review platforms, or social media pages. This Privacy Policy applies only to firstprioritydisposal.com and our direct services.
We are not responsible for the privacy practices of third-party sites. We encourage you to review the privacy policies of any external sites you visit.
🔗 Common third-party links you may encounter from our site: Google Maps, Google Business Profile, Facebook, and Nextdoor. Each has its own privacy policy governing how they handle data.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or service offerings. When we make material changes, we will:
- Update the "Last Reviewed" date at the top of this page
- Post a notice on our website homepage for 30 days
- Notify customers with active accounts by email or text, where applicable
Your continued use of our website or services after any update constitutes acceptance of the revised policy. We encourage you to review this page periodically to stay informed.
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or how we handle your personal information, please reach out. We're a family business — real people answer every inquiry.
- Business Name: First Priority Disposal
- Location: Hampton Roads, Virginia
- Phone / Text: 757-250-7985
- Email: dispatch@firstprioritydisposal.com
- Website: www.firstprioritydisposal.com
- Service Area: Virginia Beach, Norfolk, Chesapeake, Newport News, Hampton, Portsmouth, Suffolk
🇺🇸 First Priority Disposal is a veteran-owned, family-operated business. We hold ourselves to the same standard of integrity in how we handle your information as we do in how we handle your property. If something doesn't seem right, call us directly — we'll make it right.
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